Ca’ Corniani Landscape Enhancement, Venice
Italy
The project to enhance the landscape at Ca’ Corniani develops the “strategy of reanimation” of the rural territory, integrating the current flourishing agricultural activity with extensive quality promotion interventions in the most extensive of Genagricola’s 25 agricultural companies.
The project to enhance the landscape at Ca’ Corniani develops the “strategy of reanimation” of the rural territory, integrating the current flourishing agricultural activity with extensive quality promotion interventions in the most extensive of Genagricola’s 25 agricultural companies.
© Francesco Garutti
© Francesco Garutti
© Francesco Garutti
© Francesco Garutti
© Francesco Garutti
Ca ‘Corniani is the most extensive of all Genagricola’s 25 agricultural companies. In 1851, Generali – the Italian Insurance Company – began the first and largest reclamation project by private bodies in the history of Italy. The project to enhance the landscape develops the “strategy of reanimation” of the rural territory, integrating the current flourishing agricultural activity with interventions of extensive quality promotion.
The underlying concept is cultivating the land to guarantee food production by respecting nature and caring for the rural, historical and environmental heritage associated with the countryside, proposing a “productive landscape“. Therefore, the landscape project’s approach aims to enable the identity of the Ca’ Corniani image to emerge in continuity with its history, sparking a process of awareness and openness towards the territory and the community that welcomes it.
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